Lily has been at the forefront of developing eMarketing solutions in the healthcare industry. She started Health-e-Communications and co-founded Essential Research in response to the growing need of companies to understand the opportunities, complexities and risks of marketing to physicians and consumers over the Internet. Prior to these business ventures, Lily was the driver of the eMarketing vision at GlaxoSmithKline Canada (GSK) where she led many highly successful eMarketing initiatives.
Lily’s passion for eMarketing extends to the community, where she sits on the Advisory Committee for the Bachelor of Applied Business - eBusiness Marketing Program at Humber Institute of Technology and Advanced Learning.
In addition to eMarketing, Lily has many years of marketing and communications experience across a wide range of industries including healthcare, financial and retail. She has held senior positions in several prominent advertising agencies, including co-founding and running her own successful, full-service healthcare agency.
Contact: Mobile 416.219.8798
lilyh@essentialresearch.ca