George is an innovative Pharmaceutical Market Researcher who started his career with Merck Frosst Canada and Abbott Laboratories in Montreal. He went on to lead Market Research and Business Intelligence functions in such pharmaceutical organizations as GlaxoSmithKline, Sanofi- Aventis and Amgen. With an experience-base spanning almost 25 years, George has researched and measured over 50 Brand Launches. There are very few strategic and tactical questions that George has not tackled.

George is co-founder of Essential Research Inc. a Pharmaceutical Market Research and Consulting company that helps industry marketers address critical business issues through custom and syndicated marketing research. His consulting expertise is focused on key practice areas including: New Product Commercialization, Business Performance Measurement, Building a Market Research Capabilities and Competitive Intelligence.

Contact: Mobile 647.588.4941