Canadian Physicians Are Changing How They Consume Clinical and Pharmaceutical Information.

Essential Physician Version 2.0

March 2010 study of the mix of communications sources frequently used and most relevant to Canadian Primary Care Physicians (n=300)
Builds from Essential Physician V 1.0
Maps changes in Communications Landscape of Primary Care Physicians
- Online and Offline Information Sources
- Reach – Relevance - Usage Frequency - Future Intentions
Dives Deeper into:
- eCME
- eDetailing
- Physician Websites
- Tablet PC
- Use of Internet at Point of Care
- Professional Use of Smartphones
- Special Populations (Higher Prescribers and Heavy Internet Users)