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Research Tools and Services for Understanding Healthcare Professionals Online



NEW essential - emr

Impact of Physician EMR Adoption on the Canadian Pharmaceutical Marketing Landscape

Use of Electronic Medical Records (EMR) by Canadian Physicians Bodes Well for Future of Patient Care

New research provides a comprehensive view of how primary care physicians are using EMR in their practices, from using the most basic functions to using functions to enhance patient care.

In addition to recording patient notes, the majority of physicians are also using EMR functions to manage chronic diseases, optimize preventive care and collaborate with other physicians and allied healthcare professionals. more ...

NEW essential physician 3.0V.3.0

An ongoing study of Canadian Primary Care Physicians & their engagement in digital technology for professional purposes

Mobile Adoption by Canadian Physicians: A Harbinger of Digital use at Patient Point-of-Care

Toronto May 2011 - - The 3rd annual Essential Physician Study reveals that adoption of smartphones and iPads among physicians is on the rise, signalling a shift towards increased application of clinical information and tools to support Patient Point-of-Care decisions.

"The indication from physicians is that their use of smartphones and iPads is displacing their use of laptops and desktops," stated researchers at Essential Research. "The mobile devices give them ultimate flexibility in accessing information and applications they can use at the precise moments they need them in their clinical practice: at Patient Point-of-Care, both during and between patient visits.“ more ...